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A brand strategy is a long-term plan to managing your entire brand. Think of it as a manual that guides you when you have to make decisions that concerns your brand. For us, brand strategy is everything between your mission statement to brand story to competitor analysis all the way to target audiences.
In short, no – I do not offer logo only packages. I believe wholeheartedly in the brand strategy process as it ensures your brand’s visual identity is in total alignment with the mission, values & goals at the core of your business.
To me, designing a logo without brand strategy is like trying to make a meal with whatever ingredients are left over in the fridge. Yeah, it’ll do the job – but it’s not going to be a standout brand.We generally prefer to work on a brand design with a clean slate, starting from strategy. This ensures that the designs we create are aligned with your strategy and is targeted for your ideal customer. However, we’re still open to working with an existing design depending on the quality and the groundwork behind it. Get in touch with us and we’ll talk.
Unfortunately my process doesn’t allow for this. Colour, typography and style exploration for a client’s branding is guided by my brand strategy process. I always ask clients to keep an open mind as even though I do take into account personal preferences for colour, style, typography, etc. the brand strategy may provide other insights which nudge us in a different direction in order to accommodate factors such as standing out from competitors, appealing to the target audience and the positioning of your brand.
My branding process is based on strategy, so I do try to encourage that strategy is placed before a clients' personal preferences. I understand that this doesn't appeal to all clients, so I like to be upfront about this to ensure we are both aligned, and expectations are managed.
We love working with non-traditional businesses! And this means most modern businesses like online coaching, educators, photographers, creative service providers, ecommerce brands, luxury brands, any non-conventional business. Not sure? Get in touch and we’ll see if we’re a good fit.
Our brand design projects can take between 6-8 weeks while our web design projects can take between 10-12. Collateral design projects depend on your requirements. I will provide you with a timeline guide for your project, however much of this is guided by how long it takes to receive client feedback. I do ask that clients provide feedback within three days to help the project stay on track.
Payments are broken into two or three parts – a 50% non-refundable deposit that secures your booking, phase wise payment in case of projects that require more than 12 weeks and a final balance payment that is to be received prior to the delivery of your final files.
I am usually booked up at least a month in advance for branding projects, so I do encourage clients to get in early to secure their spot.
After submitting a contact form, I will get in touch with you to understand your brand’s vision, goals and mission as well as the services that you’re after. If we determine that we are a good fit to work together, I’ll send across an invoice for you to pay a 50% deposit and a contract for you to sign.
Your project is only considered booked in once I receive this deposit and signed contract.Brand and web design are investments that will give you returns in the long run. It’s good to have a clear idea of your brand’s core before inquiring. It also helps to know your project budget, additional design requirements and any planned launch dates.
Font licensing costs are not included.
Printing costs are not included.
This is a brand and brand guidelines package and includes only digital goods.